The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money. B. Joseph Pine II, James H. Gilmore
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ISBN: 9781633697973 | 368 pages | 10 Mb
- The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money
- B. Joseph Pine II, James H. Gilmore
- Page: 368
- Format: pdf, ePub, fb2, mobi
- ISBN: 9781633697973
- Publisher: Harvard Business Review Press
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Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more—something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections—and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.
Building Dragons: Digital Transformation in the Experience Economy
Building Dragons: Digital Transformation in the Experience Economy [Daniel Newman, an agile company fit to adapt, innovate and thrive even in disruptive times. CEO of Broadsuite Media Group and a four-time Amazon Best Selling Author. If you buy a new print edition of this book (or purchased one in the past) , you
The Experience Economy, with a New Preface by the Authors
The Experience Economy, with a New Preface by the Authors: Competing for Customer Time, Attention, and Money | B. Joseph Pine Ii, James H. Gilmore | ISBN:
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Translated into thirteen languages, The Experience Economy has become a New Preface by the Authors: Competing for Customer Time, Attention, and Money.
The Experience Economy : B. Joseph Pine II : 9781633697973
The Experience Economy by B. Joseph Pine II, 9781633697973, available at Experience Economy : Competing for Customer Time, Attention, and Money By (author) B. Joseph Pine II , By (author) James H. Gilmore New information on " virtual experiences" and using the experience economy on the web. New preface .
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Competing for Customer Time, Attention, and Money New information on " virtual experiences" and using the experience economy on the web. New preface .
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The Experience Economy, with a New Preface by the Authors: Competing for Customer Time, Attention, and Money (Hardcover). By B. Joseph Pine II, James H .
The Experience Economy, With a New Preface by the Authors
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The Experience Economy, With a New Preface by the Authors
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The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money. byB. Joseph Pine II. Format: Hardcover
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